Amazon brings Dash Button to the UK
When a customer sets up a Dash Button, they connect it to Wi-Fi and use the Amazon App to select the product they want to reorder. Once an order is placed, customers receive a mobile notification confirming the item with a delivery date and price before they review, adjust or cancel the order. The Dash Button comes with a reusable adhesive and a removable hook to hang, stick, or place wherever the customer wants it to go in their home.
Available to Amazon Prime members for £4.99, the Dash Button is available brands such as Air Wick, Andrex, Ariel, Brabantia, Fairy, Finish, Gillette, Huggies, Johnson's Baby, Kleenex, Listerine, NESCAFÉ Dolce Gusto, Neutrogena, Nicorette, Olay, Pedigree, Philips Sonicare, Rimmel, Vanish, Whiskas, and Wilkinson.
Amazon said Dash Buttons are essentially free after the first press. When customers buy a Dash Button for £4.99 they get £4.99 off their first order.
The company has also announced the availability of Amazon Dash Replenishment Service in the UK. Cloud-based, the service allows device makers to enable their connected devices to automatically reorder physical goods from Amazon using a set of APIs—for example, a washing machine that reorders laundry detergent or a printer that reorders ink.
Device makers already working on integrating Dash Replenishment include Bosch and Siemens home appliances, Grundig, Samsung and Whirlpool.
"We've all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past," said Daniel Rausch, director of Amazon Dash. "Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home—they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."
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