THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Amazon brings Dash Button to the UK
Image courtesy of Amazon

Amazon has introduced its Dash Button, the Wi-Fi connected device that reorders shoppersÂ’ favourite products with the press of a button, to the UK.


Amazon brings Dash Button to the UK

Amazon has introduced its Dash Button, the Wi-Fi connected device that reorders shoppersÂ’ favourite products with the press of a button, to the UK.

When a customer sets up a Dash Button, they connect it to Wi-Fi and use the Amazon App to select the product they want to reorder. Once an order is placed, customers receive a mobile notification confirming the item with a delivery date and price before they review, adjust or cancel the order. The Dash Button comes with a reusable adhesive and a removable hook to hang, stick, or place wherever the customer wants it to go in their home.

Available to Amazon Prime members for £4.99, the Dash Button is available brands such as Air Wick, Andrex, Ariel, Brabantia, Fairy, Finish, Gillette, Huggies, Johnson's Baby, Kleenex, Listerine, NESCAFÉ Dolce Gusto, Neutrogena, Nicorette, Olay, Pedigree, Philips Sonicare, Rimmel, Vanish, Whiskas, and Wilkinson.

Amazon said Dash Buttons are essentially free after the first press. When customers buy a Dash Button for £4.99 they get £4.99 off their first order.

The company has also announced the availability of Amazon Dash Replenishment Service in the UK. Cloud-based, the service allows device makers to enable their connected devices to automatically reorder physical goods from Amazon using a set of APIs—for example, a washing machine that reorders laundry detergent or a printer that reorders ink.

Device makers already working on integrating Dash Replenishment include Bosch and Siemens home appliances, Grundig, Samsung and Whirlpool.

"We've all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past," said Daniel Rausch, director of Amazon Dash. "Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home—they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy