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Allders launches first transactional website to aid UK expansion

Allders department store has launched its first ecommerce website. Featuring 2,000 products from the store’s homeware and lifestyle ranges, the site aims to become a “virtual department store” to drive sales from customers throughout the UK.

GENERAL MERCHANDISE

Allders launches first transactional website to aid UK expansion

Allders department store has launched its first ecommerce website. Featuring 2,000 products from the store’s homeware and lifestyle ranges, the site aims to become a “virtual department store” to drive sales from customers throughout the UK.

The website will be the main focus the retailer’s UK expansion with hundreds of new products being added each week.
 
Founded  by Joshua Allder in 1862, Allders was placed in administration six years ago. All 45 stores closed with exception of the company’s flagship store in Croydon which was bought by retail entrepreneur Harold Tillman who also acquired the Allders brand name. Allders remains the fourth largest department store chain in the UK.

Andrew MacKenzie, CEO of Allders said: "The future of large department stores and high street chains is increasingly dependent on a strong e-commerce offering.”

He continued: “When we bought Allders in 2005, all but one of its 45 national stores had been forced to close down.

“After six years of restoring profitability, we want to bring the brand back to every household in the UK, not by recreating the original stores but by developing an easy and affordable online shopping experience that everyone can enjoy a virtual department store.

The retailer will use Twitter to update followers on the website’s progress and  will also run a Facebook page to enhance its social media presence.

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