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Allbirds to open first UK store

Luxury and sustainable footwear brand Allbirds is to open a first UK store in London’s Covent Garden.

FASHION

Allbirds to open first UK store

Luxury and sustainable footwear brand Allbirds is to open a first UK store in London’s Covent Garden.

Due to launch later this month, the 1,600 square foot shop will be situated at 121 to 123 Long Acre.

Allbirds sells a range of eco-friendly sneakers and casual shoes made from sustainable materials. Designed in collaboration with Allbirds’s in-house team and XYZ, the new store will also stock the brand’s Wool, Tree and Sugar shoes.

A spokesperson for Allbirds said: “Long Acre in Covent Garden is the perfect platform to launch our first European store and debut our product to the market. Because we develop products that are tactile in nature, it’s important to give customers a space to interact with our shoes.”

Founded in 2016, the San Francisco based business now has two permanent retail locations in New York and San Francisco, and recently ran a pop-up store in Toronto.

In addition, Sandeep Verma, formerly of Liz Earle, has recently joined the company as managing director.

Allbirds will join international brands such as Reiss, Levi’s, Calvin Klein Underwear and Russell & Bromley on Long Acre. 

Simon Taylor, property director at The Mercers’ Company, said: “To secure the international debut for Allbirds in Covent Garden is a significant signing for the Mercers ownership and one which will add to the exciting brands already available. This product is a completely unique offer and having a physical store and showroom in such a prime location will be a great opportunity for the brand to grow within the UK.”

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