Alison Loehnis promoted to chief executive of Net-a-Porter
The move was announced as the much anticipated Yoox Net-A-Porter merger became effective this week.
Having initially joined Net-A-Porter in 2007 as vice president of sales and marketing, Loehnis then became the company’s president in 2011.
Speaking of her new role Loehnis said: “I am delighted and honoured to be taking on the role of president of The Net-A-Porter Group. The opportunities within the business for growth, development and innovation - values that have always been at the heart of our work - are now without boundaries as part of Yoox Net-A-Porter Group. I look forward to leading our talented teams as they continue to set the standard for luxury retail online.”
In her new position, Loehnis will focus heavily on m-commerce as over half of the retailer's traffic now comes from mobile.
Loehnis will report to Yoox founder Federico Marchetti who has become the chief executive of the merged business.
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