Alibaba and CNBC join forces to launch Pop Up Start Up TV series
CNBC, the business and financial news network, has teamed up with ecommerce giant Alibaba.com and London video agency Hub to create a new business entertainment show called Pop Up Start Up.
Launching on 16 December, the series will follow twelve aspiring entrepreneurs who will compete to win a £20,000 cash prize. In each episode, two candidates are given seed money to produce products and sell them in a pop up shop.
Mentors and judges participating in the show include branding guru Rita Clifton, pop up shop pioneer Roger Wade and Pete Wild from Goldman Sachs 10,000 Small Businesses. The contestant who makes the most profit each week will win the £20,000 prize.
Sophie Wu, president of wholesale marketplaces at Alibaba Group said: “We really see Pop Up Start Up as a great illustration of how to do business in today’s dynamic environment. We look forward to showcasing the huge talent of the contestants and hope to provide inspiration to UK start ups and small businesses around the world on how to join in the new digital economy.”
The six part series debuts on CNBC International on 16 December at 10pm.
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