Aldi's profits more than double in 2012
In the year to 31 December 2013, the retailer’s pre-tax profits reached £157.9 million from £70.5 million in 2011.
Throughout the year, the retailer also welcomed record numbers of shoppers and increased both its market share and the average basket size.
Commenting on the success, Aldi joint group managing director in the UK Matthew Barnes, said: “We give customers exactly what they want, which is the best products at the best prices, everyday of the year. We have a simple low pricing offer that customers really understand and we don’t try to confuse them with the likes of multi-buy promotions.”
Some of the best selling products included fresh meat, fruit and vegetables. While Aldi’s fresh meat sales have risen by more than 60% year-on-year for the last three years, fruit and vegetable sales increased by over 49% in 2012.
During the year, Aldi invested £116.5 million in opening 34 new stores and will spend a further £185 million in launching 50 shops in 2013. The retailer said it was on track to open its 500th store in Bury St Edmunds on 31 October.
According to Kantar Worldpanel , Aldi's market share has risen to a record 3.7% from 3.2% in December 2012.
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