THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Aldi to sell 40 year old whisky with £250 discount

Discount retailer Aldi is to sell a limited edition 40 year old Speyside Single Malt Whisky in the run-up to Christmas for £49.99 instead of £300.

GENERAL MERCHANDISE

Aldi to sell 40 year old whisky with £250 discount

The German supermarket will sell 3,000 bottles of the Speyside Single Malt across its 450 stores in December.  However, demand is expected to outstrip supply as only six or seven bottles will be sold in each store.
  
Aldi's Spirits Buyer said: "Whisky of this quality and age would usually sell for around £300 plus. Aldi is giving customers the chance to get hold of a very high quality luxury product for a very low price."

Presented in a stylish gift box, the whisky has been matured in European Oak Sherry casks, resulting in a very intense and rich flavour. 

The product is predicted to sell out in hours when it hits Aldi’s shelves on 8 December.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing