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Aldi to launch Christmas TV ad starring Jools Holland

Aldi is to launch a Christmas TV advert starring Jools Holland who also created the soundtrack for the advert.

GENERAL MERCHANDISE

Aldi to launch Christmas TV ad starring Jools Holland

Making its debut this evening during Emmerdale on ITV1, the 60-second advert uses the tagline ‘Everyone’s coming to us this Christmas’.

The advert opens with a family enjoying Christmas food around a table, then seamlessly links to other groups of people around the globe enjoying food and drink available from Aldi. It also features a cameo from Jean Jones, the pensioner from Darlington who has starred in a number of commercials for Aldi including the Gin adverts and the 2011 Tea Commercial.

Jools Holland makes his appearance towards the end of the advert playing his music on a black grand piano, accompanied by his band.

A 30-second version of the advert will also run, as well as 20-second product adverts which will be released as part of Aldi’s Christmas ad campaign. 

Aldi joint managing director of corporate buying Giles Hurley said: “Aldi has captured the imagination of the nation this year and our ad campaign is no different.

“Aldi is becoming a cornerstone of the grocery shop. We’re looking to reflect this in the Christmas campaign, while highlighting the superb quality of the products Aldi offer as well as the unbeatable value.

"The commercial also demonstrates to consumers it is possible to do your entire food shop for Christmas at Aldi.”  

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