Aldi becomes UK's sixth largest supermarket
The data from Kantar Worldpanel shows that the retailer now holds 5.3% of the market. Growth has been fuelled by over half a million new shoppers visiting Aldi this year and average basket sizes increasing by 7%.
The figures show that Lidl and Waitrose were the only other retailers to grow sales ahead of the market and increase their market share in the period. Waitrose increased its sales by 2.9% compared with this time last year and now accounts for 5.1% of the grocery market. Meanwhile, Lidl’s 12.1% sales growth moved it up to a 3.7% share of the market.
Looking at the big four supermarkets, Sainsbury’s returned to growth for the first time since August 2014 with sales rising by 0.2% which meant its market share was 16.4%. Tesco sales grew by 0.3% to give it a market share of 28.4%.
Asda’s sales declined by 1.1% which meant its market share was 17.1%. Morrisons also saw a decline with sales down by 0.7% to give it a market share of 10.9% in the period.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “The changing structure of Britain’s supermarket landscape is illustrated by two facts. Firstly, the so called discounters Aldi and Lidl now command a combined 9% share of the market. In 2012 the same two retailers only accounted for 5.4% of grocery sales. Secondly, the 72.8% share taken by the biggest four retailers is now at the lowest level in a decade.”
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