Aldeasa-WDF appoints ex-House of Fraser director to retail marketing role
Travel retailer Aldeasa-WDF has appointed ex-House of Fraser director Matt Chambers as its global head of retail marketing.
In the newly created role, Chambers will be responsible for a 30-strong marketing team and will oversee the global marketing strategy for the business reporting to chief commercial officer, Eugenio Andrades.
Chambers was previously executive brand director at House of Fraser and prior to that was sales and marketing director at The Mall.
Commenting on the appointment Andrades said: “Matt’s strong retail experience and insight into the domestic retail market will add a valuable dimension to our existing marketing teams based in the UK and Spain. We very much look forward to working with him to develop new approaches which will stretch our marketing programmes and strategies even further.”
Chambers added: “As one of the world’s leading travel retailers, Aldeasa-
WDF has strong brand equity within the various markets in which it operates.There us a real opportunity to leverage this equity by adopting a customer focused approach that is relevant in all 20 countries in which we trade.”
Aldeasa-WDF operates 300 retail outlets in 100 airports around the world.
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