THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Adidas unveils next generation retail store concept

Sportswear brand Adidas has unveiled the concept for its next generation retail store.

GENERAL MERCHANDISE

Adidas unveils next generation retail store concept

Sportswear brand Adidas has unveiled the concept for its next generation retail store.

The “HomeCourt” concept has been launched at the brand’s Beijing store, its largest in the world, and will be rolled out to 24 locations in 2014. These will include new stores in Rio de Janeiro in Brazil and at the UK’s Bluewater shopping centre.

Key features of the store concept include a facade designed to look like an arena and a “Tunnel Entry” which welcomes shoppers with a "sound shower" of cheering fans in a stadium.

Michael Stanier, Adidas chief sales officer for consumer direct, said: "Our new retail concept HomeCourt offers a consumer experience unlike any that Adidas fans have enjoyed before. We have created a store where our consumers are at the very heart of the Adidas brand. At the Beijing Adidas Brand Centre we have kicked off the next generation of retail concepts which I am very excited about. We look forward to bringing this concept to Adidas fans around the world this year."

The centre of the store includes a shoe bar featuring an interactive table with two big touchscreens to help customers find the right products. Another highlight is the “Team Room”, a large fitting area where customers can try on products while interacting with the brand.

Ted Mager, Adidas head of retail environment, added: "HomeCourt gives consumers the opportunity to experience the entire breadth and depth of the Adidas brand. We reference sport in every element in the store from the materials selected to the inspirations of the designs to the tools we use for storytelling."

Adidas said it is also planning to open its new Adidas Originals “Neighbourhood” concept store in Berlin in March and expand its NEO label with new stores set to open in Germany, the Czech Republic and Poland.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process