Adidas to open new concept store at Bluewater
Sports clothing brand Adidas is to open a new European technology-led concept store at Kents Bluewater shopping centre.
The 5,484 sq ft store will open in the Spring at the Lend Lease operated centre and will sit alongside the new Victoria’s Secret store which will also make its debut this Spring.
Guy Thomas, head of retail leasing at Lend Lease, said: “We have a key focus on creating brand-led statement stores at Bluewater, and Adidas is the latest in a succession of leading international retailers to do so. Their decision reiterates Bluewater’s role as the destination of choice for innovative brands wishing to create a dominant presence in the UK.
“In addition, Adidas further strengthens our sportswear offer and the new breed of retail experience offered by fitness brands, including the recently opened Reebok Fitness Hub.”
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