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addictivepoints introduces social rewards to drive customer engagement, loyalty and retention

Addictive Interactive have announced the full launch of addictivepoints, the loyalty points platform that allows businesses to reward their customers for interacting and engaging with their brands.

addictivepoints introduces social rewards to drive customer engagement, loyalty and retention

Traditional loyalty schemes typically reward only purchasing, whereas addictivepoints rewards an array of everyday interactions including liking, sharing, commenting, registering, reviewing, purchasing and more. The data derived from the addictivepoints platform provides businesses with real value by giving them unrivalled insight into their audiences’ behaviour, as well as driving sales and further interaction. The team behind addictivepoints includes former top executives from Google, Groupon and Ebiquity.

Businesses can install the addictivepoints platform on to their web and social media assets in ten minutes. The company says that the system is fully adaptable – allowing partners to choose which actions they would like to reward and with how many points. addictivepoints is fully interoperable with other loyalty schemes, can be switched on and off at convenience, and businesses can offer their own products and services as redemption items. Brands can access the platform data in real time, enabling the identification and promotion of relevant offers to target customers. The platform has already led to impressive results for partners, including increasing daily website visits by 1100%, Facebook likes by 600% and newsletter registrations by 1200%.

Consumers can set up an account in minutes and can be rewarded for interactions with any brand in the addictivepoints partner network. They can redeem their points via the consumer section of the site on products from a range of over 600 shopping partners including Topman,, Waitrose and Nike.  The consumer site is intuitive and user friendly, contains unique offers and promotes partners so that consumers can engage with multiple brands in the network concurrently.

Sarah-Jane Thomson, CEO, comments: “Retailers across the world have recognised the crucial importance of driving consumer engagement with their brands. addictivepoints is the first and only rewards platform to accelerate this behaviour, and in doing so helps increase sales and retention. It is loyalty made social.”

Businesses can become part of the addictivepoints network by purchasing block packages of points, with a variety of options available. Setting up and embedding the software is completely free, and a free starter package of 10,000 points is also on offer that allows partners to reward three actions: liking facebook pages, following twitter accounts, and daily visits to websites, giving them the opportunity to test the system before buying further points.

The retail Bulletin’s 4th Customer Loyalty Conference present a great opportunity for like-minded peers to learn and discuss current and future customer loyalty trends. Confirmed speakers so far include Sarah Richardson, General Manager, Global Loyalty, formerly General Manager of Loyalty, Myer Holdings, Kate Hamer, CRM & Loyalty Manager, Space.NK.apothecary, Ben Cook, Loyalty Manager, Costa Coffee, Karen Glass, Loyalty Analyst, M&Co, Lisa Henderson, Marketing Manager, Jaeger, Sue Onians, Vice President, Merchant Loyalty, Visa Europe, Jeremy Bliss, Head of Company Relations, Charities Aid Foundation, Stuart Evans, General Manager, ICLP UK, Mike Brinn, Director, 20-20 Insights, Mike Atkin, CEO, MJA Associates. Register now to secure your place.

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