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ActiveInStyle chooses London's King's Road for first UK store

ActiveInStyle, the online fitness fashion label, has launched its first standalone store in the form of a pop-up on London’s King’s Road.

GENERAL MERCHANDISE

ActiveInStyle chooses London's King's Road for first UK store

ActiveInStyle, the online fitness fashion label, has launched its first standalone store in the form of a pop-up on London’s King’s Road.

The 1,178 square foot shop will remain open until 1 November and will sell exclusive collections such as Lorna Jane, Running Bare, Vimmia, Vie Active, Onzie, HPE, Bodyism, Truth Balance Virtue and Dharma Bums.

Caroline Lucey, founder of ActiveInStyle, said: “We selected the King’s Road for our first UK store because of its reputation and its position as a fitness hub, with studios such as Triyoga, Barrecore, Heartcore, Lomax, Virgin Active and Anytime Fitness all within walking distance of the pop-up. It is also great to be alongside other such well-known international brands.”

Other brands joining the King’s Road line-up in recent weeks include milliner Jane Taylor and fashion retailer Noa Noa.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “ActiveInStyle has established a great position in the fitness market as the go to brand for fashionable activewear. We are delighted to welcome this unique and exciting label to our retail line up, adding to the appeal for our international visitors and resident shoppers.”

Sloane Stanley is one of the oldest landowning estates in London and owns and manages residential and commercial properties on the King’s Road and Fulham Road.

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