ACS publishes lads' mags best practice guide
The ACS said the guide will help retailers to understand best practice and to comply with the longstanding industry code of practice. The publication is also as part of the organisation's on-going commitment to deliver on the Prime Minister's challenge to reduce the exposure of children to sexualised imagery.
ACS chief executive James Lowman said: "Parents should not feel uncomfortable shopping in their local store with their children. Retailers recognise this and there is a longstanding voluntary commitment in place to display 'lads' magazines in a way that reduces their visibility to children.
Children and Families Minister Edward Timpson said: "We are reassured by our work since the publication of the Bailey Report, eighteen months ago, that there is a high level of awareness amongst retailers about best practice in this area. Our guide provides a new user friendly tool that reinforces and grows awareness amongst retailers and helps them to train their staff.
"I am pleased to offer my support to this practical easy to follow guide for retailers on how to display 'lads' mags' so that they are out of the sight of children. I hope that it will help retailers respond to the concerns of their customers and demonstrate that they can play their part in building the family-friendly society we all want to see."
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