THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
ACS backs campaign for smarter drinking

ACS (the Association of Convenience Stores) has endorsed the ground breaking ‘Campaign for Smarter Drinking’ consumer marketing campaign.

GENERAL MERCHANDISE

ACS backs campaign for smarter drinking

The Campaign which is launched under the strap line 'Why Let Good Times Go Bad?' consists of in store, on pack and external advertising. The campaign ta
rgets the behaviour of young binge drinkers, encouraging moderation without patronising or lecturing.

The campaign which is delivered by voluntary funding contributions from over 50 companies involved in the production, distribution or sale of alcohol, is endorsed by Secretary of State for Health Andy Burnham. The total campaign is valued at 100 million over five years.

ACS Chief Executive James Lowman said: “We are delighted to endorse the Campaign for Smarter Drinking. We believe that this consumer marketing campaign developed through the shared expertise of professionals across the industry and Government will have a lasting impact on consumer behaviour.

“It is absolutely clear that to deliver long term change, industry and Government have to work together. This Campaign has already broken new ground in this respect and we hope that this will continue into the broader public health agenda.

“ACS has been closely involved in the development of the Campaign and will continue our support as it rolls out over coming months.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing