THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

Abercrombie & Fitch to debut new store concept

US fashion retailer Abercrombie & Fitch is to introduce a new store concept for the first time in more than 15 years.

FASHION

Abercrombie & Fitch to debut new store concept

The concept will debut on 17 February at Abercrombie & Fitch’s store at the Polaris Fashion Mall in Columbus in the state of Ohio. Designed by MJ Sagan, it is the first of seven that will be built this year as the retailer looks provide its customers with a new vision of the brand.

Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids, said: "It is important that our stores reflect what the Abercrombie & Fitch brand is today, so we've created a new space for our customers, that is warm, inviting, inclusive and open. We are excited for customers old and new to rediscover what is at the core of this American Heritage brand: timeless, high-quality clothing that you want to live in."

The storefront is transparent and features a metal sculpture of an A&F logo first used in the early 1900s. On entering the store, the customer will discover two shop-in-shops: a fragrance "apothecary" and an area for seasonal capsule collections. There will also be a dedicated denim room.

Mannequins for both genders will live on a concrete platform that runs from the storefront through the middle of the store. The updated layout includes features such as innovative fitting rooms comprising two individual capsules within a larger, private suite. Each suite has separate controls for light and music, as well as a phone charging dock.

Sagan said: "The new Abercrombie and Fitch store design illustrates a strong brand, with a rich history that is evolving and moving forward. A cohesive material palette, an elevated collection and residential scale elements enhance the personal, more intimate aspect of the A&F shopping experience."

Abercrombie & Fitch operates approximately 285 stores in 20 countries.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy