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Abercrombie & Fitch announces new leadership team

US fashion brand Abercrombie & Fitch has reshaped its leadership team as it continues its push to turn the business around.

GENERAL MERCHANDISE

Abercrombie & Fitch announces new leadership team

US fashion brand Abercrombie & Fitch has reshaped its leadership team as it continues its push to turn the business around.

Stacie Beaver has taken on the role of general manager for Abercrombie & Fitch Womens after working with Abercrombie & Fitch for over 15 years. Most recently, she led the Bottoms business for men and women across Hollister and Abercrombie & Fitch.

Having joined Abercrombie & Fitch in March from Club Monaco where he worked as senior director of men's merchandising, Kurt Hoffman has been named as general manager for Abercrombie & Fitch Mens. Prior to Club Monaco, he worked with Ralph Lauren, J Crew and Jack Spade.

Meanwhile, Aaron Levine has been appointed as head designer for Abercrombie & Fitch Mens. Levine joined the company in July, also from Club Monaco where he was vice president of men's design. He has also held a number of senior design roles at Jack Spade, Rogues Gallery and Hickey Freeman.

Monica Margerum has taken on the position of head of planning operations for Abercrombie & Fitch and Abercrombie Kids. Margerum joined the business in August from Kohl's where she was senior vice president of planning for Juniors and Kids. Previously, she spent 14 years at Express where she was director of merchandise planning.

After joining Abercrombie & Fitch in May from Carter's where she helped revitalize the OshKosh brand, Amy Sveda has been appointed as general manager for Abercrombie Kids. Prior to this, she worked at Louis Vuitton where she launched the brand's e-commerce site, and at Victoria's Secret, where she led various sub-brands within the broader business.

In a final appointment, Kristina Szasz has been named as head designer for Abercrombie & Fitch Womens. Due to join the business in late September, Szasz previously worked at PVH in Europe where she served as design director for Denim at Karl Lagerfeld and Tommy Hilfiger. Prior to that, she held a number of creative director and design roles for companies such as Lee, Dockers, Iceberg, Nike, Ralph Lauren and Emilio Pucci.

Christos Angelides, brand president for Abercrombie & Fitch and Abercrombie Kids, said: "We have put a talented team in place who are relentlessly focused on delivering quality merchandise and an excellent customer experience. While our turnaround continues to be a work in progress, these changes will significantly contribute to moving the Abercrombie & Fitch brand forward."

 

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