A fifth of ecommerce websites experience downtime before 9am
Live tracker by Ampersand reveals retailer websites that have been caught out by th Black Friday rush.
The websites of Boots, Argos and Game experienced service disruption over the last 12-hours, most likely due to the strain of increased traffic during the Black Friday rush, according to a live tracker by commerce agency Ampersand.
These fresh website issues follow the crash of Argos’s website that occurred last Friday on the first day of its Black Friday sales period.
Darryl Adie, managing director of Ampersand, said: “For retailers that have been adversely affected by increased Black Friday traffic online, now is the perfect the time to act fast and gather all the data they have available to them. Although it’s a long way off, the next few weeks should be used to prepare for Black Friday 2016. Ever-extending sales periods like this are notoriously hard to predict. Retailers should immediately delve deep into hour-by-hour analytics reporting and cross check with how and when systems outages occurred. Starting load and performance testing right away will give retailers the best chance of avoiding outages next year.“
Many websites weathered the storm with Amazon and M&S remaining online this morning. The tracker, which refreshes every minute, monitors the uptime, downtime and response times of websites of the top 50 online retailers as defined by the IMRG.
To see which retailers’ websites are currently live, access live analysis and download daily reports follow this link
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