& Other Stories to join line-up at King's Cross
Spanning 5,920 square feet, the shop will be the brand’s fifth in London and will open at the new King’s Boulevard in autumn 2017.
The store will sell a selection of accessories, stationery, bags, jewellery, beauty products, shoes and ready-to-wear collections that have all been designed in ateliers in Paris, Stockholm and Los Angeles.
Samuel Fernström, managing director of & Other Stories, said: “We’re thrilled to have found a great location in the King’s Cross neighbourhood. There’s a very creative atmosphere here with Central Saint Martins just around the corner, making us feel right at home. We can’t wait to open our doors this autumn.”
& Other Stories follow several other retail brands that have signed up to King’s Cross in recent months. Nike Central opened a store in August last year while Jigsaw, Carhartt WIP and 18montrose are all set to open new stores shortly.
Annual footfall on King’s Boulevard is estimated to reach 18 million people by 2019. Autumn 2018 will see the opening of the main concentration of retail at King’s Cross at Coal Drops Yard which offers 100,000 square feet of space for 65 shops and a major restaurant.
Craig White, project director at Argent, said: “The retail evolution at King’s Cross is continuing at pace and the addition of & Other Stories joining Jigsaw and Carhartt WIP on King’s Boulevard later this year, is exciting news for shoppers who will be treated to influential brands with fresh approaches to visual merchandizing innovation, handpicked to bring the very best in fashion and lifestyle to the area.”
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