99p stores launches new bakery and coffee concept
The bakery will sell coffees made from a Nescafe Alegria machine together with a range of baguettes and pastries.
Most of the items from the bakery will cost 99p but the retailer will also offer customers a deal that includes a coffee and pastry for just £1.59.
The new Northampton outlet is the company’s 250th store.
Tony Brown, 99p stores chief operating officer, said: “The single price point market has become main stream and therefore we are developing concepts that meet that mainstream customer such as coffee and fresh bakery. We will also keep innovating from a product point of view to meet expectations of our customers.
“Our customers have broadened their expectations and demand quality, freshness and choice. We are the only single price point retailer to bring these benefits to our stores.”
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