90% of retailers on sale and discounting trend will continue through 2010
PwC analyst Mark Hudson said: "Following the peak level of discounting in the January sales many stores have continued to promote discounts throughout 2009, to extent that some corners of the UK high street seem to be on constant sale. Discounting will be an ongoing trend for UK retailers for the rest of 2009 and through the first half of 2010. This is good news for consumers, but less positive for retailers, whose margins have been and will continue to be under constant pressure."
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