47% more ecommerce transactions on Boxing Day 2014 compared to 2013
Also, there were 25% more transactions on Christmas Day 2014 compared to 2013.
Jamie Turner, CTO and co-founder of Postcode Anywhere, commented: ‘’Over the Christmas shopping period, our data showed that more shoppers than ever were logging on to secure the best bargains. Black Friday was the busiest ecommerce shopping day on record and records continued to fall throughout December after this initial peak.
“High levels of shopping activity throughout December could have led to fears that the British public was shopped out by the time that Christmas came around. However, it appears shoppers still have the appetite to make the most of the Boxing Day sales, with many even logging on to grab a deal during Christmas Day itself. Securing the best deals seems to have had much more of an appeal than Christmas TV or turkey leftovers with 25% increase in online shoppers compared to last year. As retailers continue to offer more deals there is no indication that numbers will begin to dwindle as we head towards the New Year".
*Postcode Anywhere aggregated data live from its 9,000 UK retail customers including Tesco, Boots, Sports Direct, Reiss and other large UK department stores.
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