THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
2.5 million Tesco customers 'at serious risk of defection'

Waitrose, Aldi and Lidl all seem to offer much more to their customers than Tesco do, research by the Retail Bulletin has revealed .

GENERAL MERCHANDISE

2.5 million Tesco customers 'at serious risk of defection'

Waitrose, Aldi and Lidl all seem to offer much more to their customers than Tesco do, research by the Retail Bulletin has revealed .

The research shows how smart, well regarded, retailers can exploit the soft underbelly of weaker, less competitive, retailers and their brands.

Colin Harper, director of insight for the Retail Bulletin commented: "We have developed two sensitive, and very actionable approaches, The Loyalty Balance sheet and the BrandGram."

He added: "Basing these insights on the web and social media means that competitors can target hot spots of disaffection, or companies under threat can address the issues to rebuild trust and confidence."

The research was externally validated against standard research techniques which, themselves, have already been proved to have a strong relationship to organisation or brand profitability.

The Co-op (Food and Pharmacy), B&Q, Dorothy Perkins, River Island, Bhs and Lloyds Chemist headed the list of Store Groups whose customers are easiest to poach.

The research also identified the best methods for retailers to move competitors’ customers.

This brand new research will be unveiled at a special breakfast briefing to co-incide with the Retail Bulletin’s 5th Annual Customer Loyalty Conference 2014 on 10 June. The briefing is from 08.00 – 09.10 at the Cavendish Conference Centre, London. Registration for the briefing part of the day is free for retailers. Click here for breakfast briefing registration.

Click here for the full day Customer Loyalty Conference.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019