2020 vision unveiled for Londons West End
The 2020 vision - comprising of six key priorities for the West End – presents ambitions for the next 10 years, to drive London’s West End forward as a recognised and unchallenged destination for retail tourism, investment and leisure.
These ambitions for London’s West End and the UK economy will reap sustainable long-term financial rewards, contributing to a dramatic 66% increase in annual shopper spend, which will reach £10 billion by 2020, and attract a further 50 million visitors annually.
Dame Judith Mayhew Jonas, Chairman, New West End Company said: “We have embarked on an ambitious redevelopment and rejuvenation of London’s West End over the past 10 years and today sit at a crucial crossroads. It is imperative that we sustain our current momentum going forward, not just in key public realm investment projects but across the board in all our initiatives and lobbying.
“We are confident that with full backing from both the public and private sector our strategic vision for the next 10 years will ensure that London’s West End continues to evolve and remains the world’s leading retail and leisure destination.”
Mayor of London Boris Johnson said: "London's West End attracts millions of shoppers from around the world and every year visitor numbers are up. Much of the credit must go to the fantastic pioneering work of the New West End Company over the past decade, which has helped make it a brighter, cleaner and brilliant place to shop and relax, as well as developing innovative marketing campaigns to promote it at home and overseas.
"Effective Business Improvement Districts like this are critical to sustaining and growing the capital's retail hubs if London is to remain competitive and the motor driving the UK economy forward."
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