Q&A Silvia Fresno Monfort, Head of Marketing NER – Global Sales & Verticals at Worldline
Silvia, tell us a bit about your background?
I have more than 10 years of experience in marketing. I have the luxury of having worked for great companies in the UK and Spain and have substantial experience in the payments industry thanks to American Express (the first company I worked for after graduating from college), Sage Pay, Secure Trading and Worldline (previously Ingenico) my current company. In between I worked for a Danish multinational company Danfoss (engineering company that has nothing to do with the payments industry), where I worked as Marketing Manager from 2012-2014, and with which I had the great opportunity to come to work and live in the UK and study my MBA at Leeds University.
You’ve had a varied career in Marketing and in different countries. What’s your typical workday and what personal tips and advice will you be bringing to marketing audiences?
Each day is different which is the beauty of working in the marketing field where creativity means freedom and the ability to express your sense of self. When I’m working, I’m very motivated and active, and I actually never feel truly fatigued until I stop juggling the many things I’m involved with. I prioritise my tasks and tackle my top priority first.
I must say that I love my job, the culture of the company and the people I work with, as being able to work with people from different countries and cultures is something I really like.
I’ve always believed that having a clear goal in mind and determination to get there is essential to staying focused in a life filled with distraction. So, working towards that goal, facing new challenges along the way, and collaborating with others (teamwork) can give you a satisfying sense of accomplishment.
And last but not least, keep learning and learning … like non-stop!
What does Worldline do, and what sets you apart from your competitors?
Worldline is the new world-class leader in payments and transactional services. In the past few years, we have become a fully independent pure player in the industry, and we have transformed our company into a global leader. By offering a unique combination of payment, digital and transactional expertise, we help merchants around the world to increase their sales and enhance their customers’ experience, in a secure and trusted environment.
Our USPs? I could list all of them but instead of turning this interview into a sales pitch, I would like to highlight three:
- One partner – all support in one place avoiding all the hassle of having to manage different suppliers to get the outcome you are looking for.
- Trust – peace of mind: our brand manifesto “Digital payments for a trusted world’, because the reality is that if you don’t trust the people you work with from colleagues to suppliers, you cannot focus on your own business
- Our people: our company is truly only as extraordinary and great as our people as they embody the mission and values of our organisation and go above and beyond to see the company succeed and to make our customers happy every day.
What challenges and opportunities do you see in UK retail for 2022 that retailers should prepare for?
Due to COVID, life has changed quite a lot, and everybody has been impacted in every way, shape and form.
Today’s connected consumers shop in an entirely different way from earlier generations, switching between digital and physical shopping platforms repeatedly throughout the buying cycle.
This year, 2022, I think that many of the previous trends we saw emerging in the last couple of years will continue to accelerate, together with new ones coming up in 2022, and I would say that we will probably see an even greater shift towards a cashless society making the buying experience quicker and more convenient overall thanks to the high-tech solutions.
Connect and stay in touch with Silvia HERE
And for further information about Worldline, take a look at the below.
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