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Wickes launches new ‘period positive’ campaign

Wickes has launched a new campaign aimed at removing the stigma and stress around menstruation at work. The project will see the home improvement retailer provide… View Article

HOME AND DIY RETAIL NEWS

Wickes launches new ‘period positive’ campaign

Wickes has launched a new campaign aimed at removing the stigma and stress around menstruation at work.

The project will see the home improvement retailer provide period products, free of charge, across all its stores, distribution centres and offices, to staff members who require them and need one-off supplies. In addition, Wickes is advising all staff on how they can be more period positive.

The campaign has been developed as part of the retailer’s Balance for Better workstream, which is one of six inclusion and diversity workstreams within the business.

Gary Kibble, chief marketing and digital officer, and Balance for Better executive sponsor at Wickes, said: “This important work from our Balance for Better team aims to support our colleagues’ mental and physical wellbeing, together with creating a more balanced and understanding working environment. The rollout of our new period positive project is part of our commitment to making Wickes a comfortable place to work, ensuring we acknowledge the stresses that can occur during a period and provide equal access to period products for those who may need them.”

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