Poundland makes major homewares move
Poundland is launching new homewares shop-in-shops in its UK stores and Irish Dealz stores this week.
Around 800 stores will be putting items from the retailer’s contemporary PEP&CO home brand on display and over 120 of its larger stores will also be getting new displays to showcase the revamped range.
The launch of PEP&CO Home at Poundland marks the biggest in-store change since Poundland rolled out clothing shop-in-shops to over 300 stores and forms part of its transformation plans that were announced in July.
Items will include photo frames, ornaments, vases, plant pots, faux plants and flowers, candle holders, cushions bath and towels and throws and new lines will be added in the autumn.
Earlier this month, Poundland secretly put its new ranges on display in a central London pop-up shop, on Instagram and online. Under the faux Scandinavian-brand “lündon pad” – an anagram of Poundland – the retailer filmed customers’ reactions to the ranges and was pleased with the response.
Poundland’s trading director Tim Bettley said: “PEP&CO Home is a contemporary range, offering both quality and amazing value– from everyday items to the ornaments that bring the finishing touch to any room.
“And we know from our secret tests, customers are going to love the range, especially when they realise the value compared to other retailers.”
