IKEA chooses Bromley for second Planning Studio store
IKEA has chosen Bromley as the location for the opening of a second Planning Studio format store.
The news follows the launch of IKEA’s first Planning Studio on London’s Tottenham Court Road in October.
The shop will be situated on the former Mothercare and Early Learning Centre site on Bromley High Street and will offer customers a personalised service dedicated to planning bedrooms and kitchens.
Spanning 900 square metres, the store will have plenty of space for customers to browse, plan and order their new bedroom or kitchen. It will also provide inspiration for bedroom accessories, including chests of drawers, side tables and beds, which customers will be able to purchase online.
The new store will open next spring.
Jane Bisset, IKEA London city centre market leader, said: “The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach. Following the successful launch of our first Planning Studio on Tottenham Court Road, we are committed to giving customers the choices they need and understand the role we can play in helping people plan bigger projects in the home.”
In addition to the Bromley and Tottenham Court Road Planning Studios and existing full-sized London stores in Wembley, Tottenham, Croydon and Lakeside, IKEA is currently exploring other locations around London for similar outlets and is also looking for opportunities to test and trial different formats.
IKEA will also be opening a new store in Greenwich in early 2019.
