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House continues UK expansion with new Norwich store

Australian homewares retailer House is to launch its sixth UK store at Intu Chapelfield in Norwich as it continues its expansion across the country. Having launched… View Article

HOME & DIY

House continues UK expansion with new Norwich store

Australian homewares retailer House is to launch its sixth UK store at Intu Chapelfield in Norwich as it continues its expansion across the country.

Having launched its first UK shop and online store last month, the retailer is planning to open 75 new stores over the next three years including more at Intu centres.

The shop will initially offer more than 4,000 homeware items including cookware, bakeware, glassware, kitchen gadgets, small electrical appliances, table linens and accessories.

House executive chairman and chief executive Steven Lew said: “We are working with Intu to bring more House stores to the UK’s best shopping destinations. Intu Chapelfield’s high footfall and wide catchment area will make it the perfect location for us to reach millions more customers in the east of England.

“Our expansion will be very much opportunity-led, and our strategy is to create a sustainable operation that prioritises being best-in-class, over being the biggest. Being the biggest is a flow on from having the best all round offering.”

The new store will open this summer.

At Intu Chapelfield, House’s 2,441 square foot store will sit alongside retailers like Hollister, Smiggle and Timberland. The latter will be expanding into a 2,750 square foot unit this summer following the success of its original shop.

Rebecca Ryman, regional managing director at Intu, said: “House will be a welcome addition to Intu Chapelfield’s popular line-up of retailers who have all selected the centre as the ideal destination to attract new customers and flourish within the east of the UK.”

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