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Homesense launches first UK above the line ad campaign

Homewares retailer Homesense has launched its first ever above the line UK and Irish advertising campaign. Created by Wieden+Kennedy, the ‘Homelovers love Homesense’ campaign features three… View Article

HOME & DIY

Homesense launches first UK above the line ad campaign

Homewares retailer Homesense has launched its first ever above the line UK and Irish advertising campaign.

Created by Wieden+Kennedy, the ‘Homelovers love Homesense’ campaign features three 20” films which will run until Christmas via broadcast VOD and online.

Directed by Nadia Lee Cohen and produced via Academy, the films will be supported by nationwide out-of-home advertising.

Established ten years ago, Homesense is part of the TK Maxx family and now has 60 stores in the UK and Ireland.

Deborah Dolce, group brand and marketing director at TJX Europe, said: “We wanted something that captured the curious, beautiful and practical items that our buyers travel the world to find. We’re delighted that Wieden+Kennedy has helped us to dramatise this in the new campaign for Homesense.”

 

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