THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Homesense launches first UK above the line ad campaign

Homewares retailer Homesense has launched its first ever above the line UK and Irish advertising campaign. Created by Wieden+Kennedy, the ‘Homelovers love Homesense’ campaign features three… View Article

HOME & DIY

Homesense launches first UK above the line ad campaign

Homewares retailer Homesense has launched its first ever above the line UK and Irish advertising campaign.

Created by Wieden+Kennedy, the ‘Homelovers love Homesense’ campaign features three 20” films which will run until Christmas via broadcast VOD and online.

Directed by Nadia Lee Cohen and produced via Academy, the films will be supported by nationwide out-of-home advertising.

Established ten years ago, Homesense is part of the TK Maxx family and now has 60 stores in the UK and Ireland.

Deborah Dolce, group brand and marketing director at TJX Europe, said: “We wanted something that captured the curious, beautiful and practical items that our buyers travel the world to find. We’re delighted that Wieden+Kennedy has helped us to dramatise this in the new campaign for Homesense.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement