THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
H&M opens homewares concept store in London

H&M has opened a new concept store for homewares on London’s Regent Street. Called H&M Home, the 700 square metre store is set across two floors… View Article

HOME & DIY

H&M opens homewares concept store in London

H&M has opened a new concept store for homewares on London’s Regent Street.

Called H&M Home, the 700 square metre store is set across two floors and offers H&M’s latest homewares collections as well as a selection of items from other brands. The shop also features a dedicated events area, a Pleat in-store café and a Bunches florist that allows customers to mix and match their own bouquets. 

Anders Sjöblom, managing director of H&M Home, said: “We are so excited to be taking our place on Regent Street. Our new concept store is a new approach to the interior industry offering a new level of inspiration, customer services and collaborations. This store is a perfect physical complement to our digital presence through social media and ecommerce.”

Customers at Regent Street can also personalise their purchased items through a monogramming service. In addition, the store will offer worldwide delivery on purchases made in-store.

For the opening, H&M is collaborating with the Christie’s auction house which is using the store to showcase pieces from its upcoming auctions to enable customers to see how they would look in combination with H&M Home items.

Andy Waters, curatorial director of Christie’s, said: “Christie’s is delighted to celebrate the opening weekend of H&M Home by showcasing selected pieces from the upcoming September Interiors auction. Following a successful collaboration between H&M HOME and Christie’s at our recent Christie’s LATE we hope to inspire visitors to H&M HOME to experiment mixing historical works of art with modern design.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference