Dunelm posts strong second quarter trading
Dunelm’s like-for-like sales climbed by 5% in its second quarter after the homewares retailer achieved strong growth in online sales.
In the 13 weeks to 29 December, store sales edged up 1.2% but online sales saw an uplift of 32.1%.
The second quarter results meant that like-for-like sales in Dunelm’s first half of the year increased by 5.6%.
Nick Wilkinson, Dunelm’s chief executive, said: “We are really pleased with our performance in the first half, building on the strong growth and profitability delivered last year. The second quarter was particularly strong in terms of sales and margin growth, on both one-year and two-year bases.”
Dunelm launched a new digital platform in the quarter. The retailer said customers responded well to the new website during the Christmas and winter sale trading period.
It also opened a new store at Bristol Cribbs Causeway in December which meant it had a portfolio of 171 superstores by the end of the period. In addition, Dunelm is planning to open three new superstores, including two relocations, during the second half of the year.
