Dunelm launches second phase of ‘Home We Get It’ campaign
Homewares retailer Dunelm has begun rolling out the second phase of its ‘Home, We Get It’ advertising campaign with the airing of a thirty second TV ad on ITV.
The move follows the successful launch of the initial phase last autumn which aimed to celebrate real homes.
Jemma Williams, director of brand and marketing at Dunelm, said: “It has been a short while since the autumn, yet many things have changed in our lives. The one constant has been the comfort in our homes. Our spring campaign will continue to share the joy in everyday life, through our evolved ‘Home. We Get It’ platform. These stories are not clichés. They’re real moments of humour, joy, frustration and love; shared with us and voted on by our community of customers.”
Created by MullenLowe, phase two of the 360 campaign will run across in-store, social and PR channels.
To create heightened awareness around the campaign, creative communications agency Tangerine has developed a ‘Great British Bin Week’ event which will take place from 5 to 11 April. Dunelm said the campaign will aim to “inject some magic in the mundane” by celebrating taking out the bins and the work of hard-working collection crews whilst encouraging the nation to think more responsibly about their household waste.
Williams added: “The joy and comfort that comes from truly feeling at home is what matters to us. That is why we did not want the campaign to be a functional showcase of products (although we did squeeze in over 200 products from wallpaper, to tiger vases). By telling real stories, using real people in lived-in and loved homes, we wanted to share our products with the same thoughtfulness with which they were designed.”
