Dunelm boosted by success of ‘Customer First’ strategy
Dunelm has reported an increase in sales and profit in its full year results as it continues to implement is “Customer First” strategy
In the year to 29 June, pre-tax profit rose to £125.9 million from £102 million in the previous 12 months. Meanwhile, total like-for-like sales climbed by 10.7% following respective like-for-like increases of 7.7% and 35.1% in its stores and online.
Nick Wilkinson, chief executive of Dunelm, said: “As Dunelm celebrates its 40th anniversary, we are pleased to have delivered a strong performance during the year, with an improvement across all our customer, operating and financial metrics. In particular, the strong like-for-like revenue growth, both in stores and online, demonstrates the progress we are making with our multichannel proposition whilst maintaining the breadth and depth of our specialist customer offer in homewares.”
The company said it had focused on its core Dunelm business in the year by offering more choice and value. It now sees further opportunities to extend its product range and improve the customer experience as part of its “Customer First” strategy.
Dunelm also said that its recent trading performance has been strong, reflecting both weak comparatives in the prior year and continued market share growth. However, it is remaining cautious about the full year outlook due to increased Brexit uncertainty.
Wilkinson added: “Looking to the future, I am excited about the opportunity to grow our business as we enhance and extend our specialist and multichannel offer, build on our market leading position and fulfil our purpose of helping everyone create a home they love.”
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