Dreams partners with Team GB
Bed retailer Dreams has become the official sleep partner for Team GB up to and including the Tokyo 2020 Olympic Games.
The partnership was launched with a visit by double Olympic gold medal winning rowers Helen Glover and Alex Gregory to the Dreams headquarters. The athletes met with Dreams employees and discussed how the company will help with the team’s sleeping needs.
Mike Logue, chief executive of Dreams, said: “As the UK’s most recommended bed retailer, we’ve been helping our customers sleep better for over 35 years and this new and exciting partnership will see us utilise our wealth of knowledge and expertise to aid Team GB athletes rest and recovery, helping them to reach their full potential and be able to perform to the best of their ability.”
In addition to the Tokyo Olympics, the partnership will encompass five competitions taking place prior to the event, including the Minsk 2019 European Games and the Lausanne 2020 Youth Olympic Winter Games.
British Olympic Association chief executive Bill Sweeney said: “We are very proud and excited to announce that we will be partnering with Dreams, a well-known, respected, and market leading British manufacturing and retail brand.
“Planning for Tokyo 2020 is well underway and to have their support ahead of the Games is key given our reliance upon our commercial partners to fund the support programmes for Team GB athletes.”
