THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Dreams launches new advertising campaign

Bed specialist Dreams has launched a new advertising campaign in which it explores the link between healthy sleep and healthy relationships. The campaign represents the next… View Article

HOME & DIY

Dreams launches new advertising campaign

Bed specialist Dreams has launched a new advertising campaign in which it explores the link between healthy sleep and healthy relationships.

The campaign represents the next iteration of Dreams’ ‘Replace Every 8’ initiative which has become the foundation of Dreams’ marketing strategy since launching in 2015.

The advert encourages the public to consider their mattresses and sleeping habits to rediscover the joy of a good night’s sleep and ultimately to strengthen relationships by persuading couples to fall back in love with their beds again.

‘Replace Every 8’ focuses on the health benefits of changing a mattress every eight years. Dreams said the new commercial takes this one step further by tapping into the impact that a bad night’s sleep can have on personal relationships.

The music accompanying the commercial is a re-recording of ‘Last Request’ by Paolo Nutini, performed by Amber Leigh Irish. It is being released as a charity single with all the proceeds donated to The Fostering Network charity.

Lisa Bond, marketing and ecommerce director of Dreams, said: “This new campaign underlines the mission of Dreams as a business: to strive to make sure every person in the UK can get a great night’s sleep. Over the last two years our Replace Every 8 initiative has changed the way people think and talk about sleep. This campaign highlights the impact our mattress has on our lives without us even knowing.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference