THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Dreams grows full year sales and profit

Bed retailer Dreams has grown both its full year sales and profit as it continues to expand its store network and its online capabilities. In the… View Article

HOME & DIY

Dreams grows full year sales and profit

Bed retailer Dreams has grown both its full year sales and profit as it continues to expand its store network and its online capabilities.

In the 52 weeks to 24 December, sales rose by 7.2% to £300 million while group profit increased by the same percentage to £29.2 million.

Meanwhile, underlying pre-exceptional EBITDA was up 7.6% to £43 million. The company also saw its fourth consecutive of like-sales growth with sales rising by 3.3%.

During the period, Dreams opened eight new stores, including two relocations, to take the total to 187. These included a new concept store in Watford. It has also opened a further three stores so far in 2018.

In addition, Dreams launched a range of more upmarket bed frames in the full year which now make up 20% of the total sales mix. It also invested £1.8 million in a new web platform.

Mike Logue, Dreams chief executive, said: “Our results for 2017 reflect our ongoing investment and commitment to make, sell and deliver the most comfortable beds across the UK. We have continued to provide market leading quality, value and choice alongside a first-class customer experience.

“This positive set of results for 2017 is our fourth year of continued sales and profit growth and is testament to the dedication of our colleagues across the UK.”

Looking at current trading, Dreams said it has achieved a “strong” start to the year as it looks to take advantage of further growth opportunities.

Logue added: “The company continues to invest in its digital offering, alongside systematic refurbishment of its resized store portfolio, to ensure the best possible customer journey both in-store and online.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference