Cosmopolitan UK expands home collection
The Cosmopolitan media brand is to expand its Cosmo Living by Cosmopolitan home collection following the successful launch of the offering in February last year.
In deals brokered by IMG, the collection will be extended to include a range of pillows, duvets, bed linen, cushions, throws and towels that have all been created in partnership Comfy Group. The new lines will initially launch with Next in May and will be available from Brand Alley, Very, Amazon and SleepyPeople from June. Prices will range from £8 to £65.
Angela Kim, senior international licensing director at Hearst, said: “After Cosmo Living by Cosmopolitan’s successful launch last year, we are focused on the expansion of this programme in the UK with even more products and categories that are modern, elegant and small-space friendly at an affordable price. Through data, we know this is what the Cosmopolitan audience is searching for. In the case of the textile category, the industry best, Comfy Group, is the most fitting partner for us to offer stylish bedding to our new retail partners.”
