B&Q launches ‘Build a Life’ campaign
DIY retailer B&Q has launched a new brand campaign called ‘Build a Life’.
Created by Uncommon Creative Studio, the campaign is the first in a series that aims to build an emotional connection with the brand and celebrate B&Q’s belief that anyone can change their home to make life better.
The retailer is hoping the campaign will help it benefit from the increasing popularity of DIY during the Covid-19 pandemic. A recent survey by B&Q found that 57% of respondents agreed that homes are now more important than ever for helping to improve people’s lives.
Chris Graham, marketing director at B&Q, said: “At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.
“We believe that anyone can improve their home to make life better. It’s precisely this insight that makes us so proud and privileged to be a business where we can help people shape the homes that mean so much to them. Our 27,000 colleagues, myself included, love hearing about the projects our customers take on – it’s what inspires and motivates us.”
The campaign includes a 60’ film capturing real life moments, using real people’s archive footage, to represent a genuine portrait of British homes and how they have been improved across the years.
It will be rolled out through paid, owned and earned channels throughout September.
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