BoConcept to open new store at Cardiff’s St David’s
Danish furniture brand BoConcept will be opening a new store at the St David’s shopping destination in Cardiff.
Due to launch in early 2021, the 5,300 square foot shop will be the first in the UK to showcase the brand’s new digital experience concept that was first used at BoConcept’s Tokyo store earlier this year.
In addition, to acting as a showroom for the brand’s furniture and accesssories, the store will also offer customers BoConcept’s interior design service.
Situated on the centre’s Upper Grand Arcade, the shop will be close to John Lewis and the recently opened Hollister store.
Zoe Shields, UK and IE country manager at BoConcept, said: “BoConcept has grown organically since 1952, with more than 300 stores worldwide. Wales has been a target market for some time and given its extensive catchment and array of complementary luxury brands, St David’s is the best place to make our Welsh debut. We look forward to opening in the New Year, and to introducing St David’s customers to our brand.”
The signing follows news that Japanese-inspired lifestyle retailer MINISO has opened its first UK store outside London at St David’s as part of its UK expansion plans.
Speaking on behalf of the St David’s Partnership, Colin Flinn, Intu’s regional managing director, said: “BoConcept is a globally-revered lifestyle and furniture brand – bringing them to Wales is another huge step for St David’s as we reinvigorate after the national lockdown. We have seen increased interest in home improvement and luxury goods throughout 2020, a trend BoConcept is set to capture.”
