Bensons to open eight stores by Christmas
Bensons for Beds is forging ahead with its transformation plans by opening eight new stores in December.
The retailer is opening three brand new stores and relocating another five into state-of-the-art premises.
The new openings mark another step in the transformation of the business, which restructured to become a standalone company in June 2020 after receiving new investment. While that restructure led to the closure of around 60 stores, Bensons has now embarked on modest growth in its estate.
Over the last 12 months it has relocated or opened in 20 new locations, and these latest pre-Christmas moves will take the total number of Bensons stores to 179.
To celebrate the opening of the new stores, each one will roll out Bensons’ purple carpet to welcome customers who will get an additional -10% off items bought over the opening weekend.
Bensons’ chief executive Mark Jackson says: “The new openings and relocations are an essential part of our transformation plans as we invest in our store portfolio to give customers the best possible experience. Over the last 12 months we’ve made huge strides in our transition into a new company, and we’ve laid the foundations for growth through our continued investment in all aspects of the business.”
Around 35 new stores and relocations are planned for 2022, with 15 in the first half of the year as Bensons accelerates its growth plans.
