THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• Omnichannel Futures Conference 2020
• Online Conversion Summit 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
• AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Argos introduces new visual search for app users

Argos has launched a new visual search service in its Argos IoS app to enable customers to shop for homewares and furniture using images on their… View Article

HOME & DIY

Argos introduces new visual search for app users

Argos has launched a new visual search service in its Argos IoS app to enable customers to shop for homewares and furniture using images on their smartphone.

Users simply take a photograph or upload a saved image of an item they are looking for to the app which instantly searches the Argos online catalogue for similar furniture, curtains or homewares. 

Visual search works alongside Argos’s existing augmented reality technology, which lets customers digitally place products such as sofas and TVs into their homes using the IoS app to assess the look, size and fit before buying.

The retailer will eventually look to extend the functionality to its paper catalogue where the app could surface products to complement items customers find on catalogue pages.

Mark Steel, digital director at Argos, said, “Customers are increasingly using social media platforms, such as Instagram and Pinterest, as a source of inspiration so visual search has the potential to transform how we shop for the home. By creating it in our app, we’re intentionally putting this exciting new technology directly into the hands and pockets of our customers who are using mobile devices to shop more than ever.

“The future potential for visual search is really exciting as it has the ability to break down language barriers and offer those with disabilities an easy way to find what they need online. We’re also exploring how we can use it to help bridge the gap between our physical catalogue and digital channels, offering customers a truly integrated way to shop.”

In 2018, Argos launched a voice shop service to enable customers to reserve 20,000 products using voice technology on the Google Assistant. The retailer also launched augmented reality technology to support LEGO toys, TVs and sofas.

Interested in haearing about innovative ways to improve the customer experience? Then why not attend the Retail Customer Engagement Conference on 5 June. TRB readers qualify for a 50% reduction on the ticket price using the discount code RETAILER50 when booking. 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY