THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Walgreens teams up with Birchbox and acquires minority stake

Walgreens is teaming up with online beauty subscription service Birchbox as it looks to offer customers more prestige beauty brands in its stores. Starting in December,… View Article

HEALTH AND BEAUTY NEWS

Walgreens teams up with Birchbox and acquires minority stake

Walgreens is teaming up with online beauty subscription service Birchbox as it looks to offer customers more prestige beauty brands in its stores.

Starting in December, Birchbox will have a presence in 11 Walgreens stores in the US to enable customers to shop for and discover new beauty brands. Birchbox will also have an online shop on Walgreens’ website.

As part of the relationship, Walgreens will acquire a minority stake in Birchbox.

Richard Ashworth, president of operations at Walgreens, said: “This is an exciting time for beauty at Walgreens. Our customers want to shop the most sought-after brands in a welcoming and accessible environment, and the addition of Birchbox to our growing beauty offering is a big step in delivering on our promise to differentiate and elevate the beauty experience at Walgreens. This collaboration will help enable Walgreens to continue to strengthen our beauty offering and build our prestige portfolio.”

Birchbox will have a dedicated space featuring its own branding in Walgreens stores and will offer a curated product assortment featuring full-sized skincare, hair and makeup products from more than 40 brands. In addition, Birchbox trained Walgreens beauty consultants will be on hand to advise customers.

Birchbox staff will also sell subscriptions to the brand’s monthly delivery services of personalised samples and offer the “Build Your Own Birchbox” concept which is a signature element of Birchbox’s flagship stores in New York and Paris.

Katia Beauchamp, chief executive and co-founder of Birchbox, said: “In Walgreens, we have found an exciting partner that supports our mission of reaching an underserved customer who doesn’t prioritize beauty.

“Walgreens is deeply committed to beauty and shares our vision for a different type of retail experience – one that is holistic, seamless and designed to help shoppers make informed, confident decisions. Together we will continue to evolve the integration of our physical and digital shopping experiences.”

Subscribe For Retail News