Very expands beauty offering
Very has expanded its beauty offering by adding 20 new brands to its range.
The new additions include 800 new product lines from the likes of Benefit, L’Occitane, Pixi, Aromatherapy Associates, Philip Kingsley and Delilah.
The move follows Very’s unveiling of 50 new beauty and fragrance labels in January 2020. Very now has an online beauty range comprising over 200 brands spanning cosmetics, fragrance, skin care, hair care and men’s products.
Very has seen double digit sales growth in the category in the last six months as people continue to buy more beauty products to use at home during the coronavirus pandemic.
Jeremy Stevens, category director – developing categories at The Very Group, said: “During this disruptive time for the beauty industry, we are grateful for the trust brands have put in us to help them access a whole new customer base online. Our customers love the new brands we’ve launched and have shown a real appetite for self-care over recent months, which we expect to continue.
“With the launch of even more industry heavyweights, including Benefit, we are excited about the potential in make-up as our customers have begun to move back towards categories focused on going out.”
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