THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Superdrug reports robust Christmas trading

Superdrug has reported a robust Christmas trading performance with sales in like-for-like stores increasing by 7.2% in the five weeks ended 2 January. Make-up was one… View Article

HEALTH & BEAUTY

Superdrug reports robust Christmas trading

Superdrug has reported a robust Christmas trading performance with sales in like-for-like stores increasing by 7.2% in the five weeks ended 2 January.

Make-up was one of the bestselling categories with sales up 10%. Gift ranges also performed well, particularly beauty advent calendars which recorded over £1 million in sales.

Fragrance sales were driven by designer fragrance brands as customers snapped up fragrances from the likes of Gucci and Dolce & Gabbana.

Online sales rose by 47% in the period with some 40% of orders in the week prior to Christmas collected from a store.

Superdrug opened nine new stores in December. This brought the total number of new stores for the year to 23 including in key retail locations such as Fosse Park, Leicester and Castlepoint Retail Park, Bournemouth. These stores all feature Superdrug’s enhanced beauty services proposition which includes waxing, nail bars and threading.

Peter Macnab, chief executive of Superdrug owner AS Watson (Health & Beauty UK), said: “This Christmas we concentrated on offering customers as many reasons as possible to shop at Superdrug – from market-leading prices to a wealth of free gifts. We also added interest to our stores with more beauty and health services and this is something we look forward to building on next year.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News