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Superdrug launches Beauty Without Bias pop-up

Superdrug has opened a makeup only pop-up shop as part of its Beauty Without Bias campaign. Situated in Box Park in London’s Shoreditch, the shop aims… View Article

HEALTH & BEAUTY

Superdrug launches Beauty Without Bias pop-up

Superdrug has opened a makeup only pop-up shop as part of its Beauty Without Bias campaign.

Situated in Box Park in London’s Shoreditch, the shop aims to celebrate Superdrug’s exclusive makeup ranges and how they have embraced diversity and inclusivity. The shop will remain open until 10 September.

Brands stocked at the pop-up include the likes of B., Revolution, Nip + Fab, MUA and ELF.

Superdrug has asked a range of social media influencers to each choose ten products to be stocked in the store. These include visually impaired Emily Davidson and trans activist Charlie Craggs as well as Naomi Oni who has fought the stigma of facial scarring after an acid attack.

The shop will also feature a selection of Superdrug’s bestselling vegan products.

Simon Comins, Superdrug commercial director, said: “We are delighted to be opening our second pop up shop of 2018 in Box Park this summer, the Beauty Without Bias shop showcases a selection of our exclusive makeup brands in one little shop. To celebrate the opening we’ve worked with a group of people we’ve long admired and asked them to choose their favourite products from the collections in store.”

Superdrug introduced its first pop-up shop in the spring with the launch of The Little Vegan Pop-Up Shop by Superdrug.

Comins added: “It is clear that today there are so many things which are important to the people shopping with us and we are listening.”

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