Rituals hails “record” year
Rituals has been boosted by a “record” year in 2024 when turnover rose by 21% to €2.1 billion.
The beauty and wellbeing brand said the increase was driven by a combination of strong organic growth and the opening of one new store per working day with a big uplift in Asia.
It also grew its customer base as it continued to focus on product innovation, including new luxury collections, the launch of limited editions, and its men’s line.
While turnover in Rituals stores climbed by 24%, ecommerce sales increased by 17% to account for 15% of total turnover. EBITDA amounted to €463 million.
At the end of the period, the brand had over 1,300 stores worldwide.
Looking ahead, Rituals said it expects its turnover to rise to more than €2.4 billion in 2025 as trade is boosted by strong growth in Europe and in Asia. It will continue to open one new store per working day with a focus on France, Germany, Italy the UK and Poland.
During 2024, Rituals announced the launch of its Profit Pledge where 10% of the net profit will be invested in initiatives that contribute to the wellbeing of people and the planet.
