Procter & Gamble to acquire Tula beauty brand
Procter & Gamble is to acquire the Tula skincare company as part of plans to expand its portfolio of upmarket beauty brands.
Founded by Dr Roshini Raj alongside, Bobbi founder co-founder Ken Landis and tech entrepreneur Dan Reich, Tula makes certified cruelty free beauty products including cleansers, moisturisers, masks and products for problem skin. Products are made using 100% clinically tested probiotic extracts and superfoods.
Whilst the financial details of the deal have not been released, Procter & Gamble said Tula will continue to operate independently following the acquisition with current chief executive Savannah Sachs leading the business.
Markus Strobel, president of Procter & Gamble global skin and and personal care, said: “Tula is a perfect complement to our portfolio with its foundations in science-based skincare that provides clinically proven solutions.
“Dr Raj, Savannah and the entire Tula team have done an amazing job building this brand to a leader in prestige skincare. We are thrilled to bring the Tula brand and the entire team into our P&G beauty family.”
