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Procter & Gamble to acquire Tula beauty brand

Procter & Gamble is to acquire the Tula skincare company as part of plans to expand its portfolio of upmarket beauty brands. Founded by Dr Roshini… View Article

HEALTH AND BEAUTY NEWS

Procter & Gamble to acquire Tula beauty brand

Procter & Gamble is to acquire the Tula skincare company as part of plans to expand its portfolio of upmarket beauty brands.

Founded by Dr Roshini Raj alongside, Bobbi founder co-founder Ken Landis and tech entrepreneur Dan Reich, Tula makes certified cruelty free beauty products including cleansers, moisturisers, masks and products for problem skin. Products are made using 100% clinically tested probiotic extracts and superfoods.

Whilst the financial details of the deal  have not been released, Procter & Gamble said Tula will continue to operate independently following the acquisition with current chief executive Savannah Sachs leading the business.

Markus Strobel, president of Procter & Gamble global skin and and personal care, said: “Tula is a perfect complement to our portfolio with its foundations in science-based skincare that provides clinically proven solutions.

“Dr Raj, Savannah and the entire Tula team have done an amazing job building this brand to a leader in prestige skincare. We are thrilled to bring the Tula brand and the entire team into our P&G beauty family.”

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