NYX joins line-up at Birmingham’s Bullring
Beauty retailer NYX Professional Make-Up has launched its debut standalone store in the West Midlands at the Bullring shopping destination in Birmingham.
Situated on the Upper Level West, the 1,700 square foot store is adjacent to the newly upsized Goldsmiths store.
Iain Mitchell, commercial director at Bullring operator Hammerson, said: “NYX Professional Make Up is a leading name in the cosmetics sector and a welcome addition to our strong line-up of leading international brands. With an impressive brand following, the arrival of the new store in Birmingham, which boasts the country’s largest population outside of London, is rapidly garnering attention among cosmetics fans. We have no doubt that NYX will enjoy considerable success at the Bullring.”
The new comes after Selfridges recently unveiled its second Shoe Galleries concept at its Bullring department store. Situated on level four of Selfridges, the 15,000 square foot space now stocks over 1,700 different styles from almost 50 international designers.
